Charles McFarland has developed a unique training program for the tradeshow exhibit staff. This program will show your sales force how their current sales techniques should be modified for the tradeshow environment. A partial list of topics includes:

* Defining Goals
* Approaching visitors
* Controlling the Traffic
* Qualifying questions
* Listening actively
* Presenting benefits
* Answering objections
* Closing the sale

Enhance technical demonstrations with professional presentation skills

One of the most important elements in an exhibit is often a product demonstration. When a technician or salesperson is required to do a tradeshow demonstration, we can teach them to maintain control, project with confidence, and communicate effectively on the tradeshow floor.

This individualized training focuses on highly effective sales presentation skills that will enable the speaker to grab and hold any listener's attention.